For independent brokers & real estate teams

Your expertise.
A connected system.
More room to grow.

Bring prospect research, useful education, timely follow-up, and appointment handoff into one managed process—so the next opportunity has a clear next step.

Designed from David D. McElroy’s DFW brokerage operations.
Scoped to your market, tools, and team before launch.

Broker-led strategyEducation before the meetingConsent-based voice follow-upRecorded results & recovery
Start with the right conversation

One operating framework.
Different seller situations.

Give each audience a relevant message and a consistent follow-up process. Select the campaigns that fit your business.

Relist / expired

A useful next step after a listing ends.

Build the conversation around the property, competing listings, buyer demand, and a clearer selling plan.

  • Expired, cancelled, and withdrawn prospect screening
  • Three introductions, then a 23-part seller education path
  • A report-first invitation before a consultation
Explore Relist
For sale by owner

Earn trust while owners stay in control.

Share practical education with people managing their own sale, then make it easy to request professional help.

  • FSBO owner and property verification
  • Six educational email and video lessons
  • Own-brand viewing pages and inquiry capture
Explore FSBO
Seller assistance

Handle urgent situations with care.

Provide clear information and a route to a requested conversation when a homeowner faces a time-sensitive decision.

  • A separate pre-foreclosure campaign scope
  • Three text introductions and six video lessons prepared
  • Reviewed content and appropriate professional referrals
Discuss seller assistance

Campaigns are configured during implementation. Seller assistance content is educational; it does not promise a foreclosure delay, legal result, or sale.

The operating process

From a new record
to a real relationship.

Explore the work behind the handoff. The framework covers acquisition, preparation, engagement, conversion, and ongoing oversight.

01

Source & screen

Gather relevant prospects. Apply your geography, ownership, property, and campaign criteria.

02

Match & enrich

Normalize records, resolve existing owners, prevent duplicates, and prepare contact enrichment.

03

Review property & email status

Check current listing evidence, suppressions, and exact-address verification before eligibility.

04

Save a reviewed campaign record

Link the owner, property, email evidence, permissions, and sequence history.

View the complete 20-step operating checklist
  1. Find prospects from authorized sources.
  2. Screen geography, property type, and ownership.
  3. Match against existing properties and owners.
  4. Prepare the PropertyRadar import.
  5. Enrich owner and contact information.
  6. Review current property status.
  7. Apply suppression and provider-exclusion rules.
  8. Validate each exact email address.
  9. Save and enroll eligible owners.
  10. Select the appropriate campaign.
  11. Begin with useful information and a report-first invitation.
  12. Continue education at the approved cadence.
  13. Prepare, host, and verify branded media.
  14. Perform final checks and reserve the send.
  15. Send and durably record the outcome.
  16. Monitor replies, delivery, opt-outs, and bookings.
  17. Capture and confirm interested homeowners.
  18. Qualify and arrange a consented consultation.
  19. Deliver the brokerage service through closing.
  20. Maintain the relationship and follow-up history.
Open the printable platform overview
Useful content. Clear next steps.

Give your expertise
a system around it.

The platform brings the supporting work together, while your knowledge and client relationships remain central.

Get the readiness worksheet
  • Branded websites & landing pagesCampaign destinations, relevant local content, forms, and consultation pathways.
  • Video & seller educationAvatar and voice production, own-domain hosting, matching thumbnails, and subtitle requirements for Shorts.
  • Direct mail & QR captureScreened mailing lists, prior-mailing exclusions, and campaign-specific response destinations.
  • YouTube & local discoveryRelevant topics, verified claims, captions, publishing checks, and a posting plan informed by channel data.
  • Accountable operationsSaved outcomes, scoped recovery, follow-up ownership, and reporting that distinguishes activity from results.
A scoped implementation

Built around your business.
Launched in deliberate steps.

Choose the first campaign, prove the handoff, and expand from evidence. Access, subscriptions, content, consent requirements, and responsibilities are agreed before activation.

01 / DISCOVER

Map your opportunity

Review your market, team, sources, existing tools, and the problem you want to solve first.

02 / CONFIGURE

Connect the pieces

Set up branding, data rules, content, forms, sender controls, and the selected integrations.

03 / VERIFY

Prove the journey

Test capture, consent, routing, notifications, and the agent handoff before campaign activation.

04 / OPERATE

Monitor & improve

Review the actual outcomes, resolve exceptions, and decide what deserves to scale.

Your starting point

Where would a better
system help you most?

Use this brief assessment to find a sensible first conversation. It is a planning aid; it does not estimate leads, revenue, or returns.

Your selections stay in this page until you choose to include them in an inquiry.

Start with a follow-up workflow review.

Map the first message, response handling, and the next action before expanding volume.

Include this in my inquiry
Let’s see what fits

Build a clearer path
to your next client.

Tell us about your business and the first process you want to improve. David will review your request and discuss the appropriate scope, tools, and implementation.

  • A focused discovery conversationYour market, priorities, current systems, and next steps.
  • A scope before a commitmentImplementation requirements, service responsibilities, and pricing are discussed after review.
David D. McElroyTexas Real Estate Broker
David D McElroy Real Estatedavid@daviddmcelroy.com817-966-9495

Please do not submit homeowner lists, passwords, financial records, or other sensitive information here.

Before we begin

A few practical answers.

Is this a list of guaranteed leads?

No. It is a managed process for finding, screening, educating, and following up with appropriate prospects. Lead volume, delivery, appointments, and closings depend on your market, data, offer, execution, and other factors.

Can I use my existing tools and branding?

Existing tools and connections are reviewed during discovery. The framework can include data enrichment, email, websites, video, voice, calendars, and reporting. Compatibility and access are confirmed before a scope is agreed.

Are all features automatically included?

No. Each implementation has a defined scope. Some modules require separate subscriptions, account authorization, content preparation, sender warming, or additional verification. The initial scope identifies what will be activated.

Does an email inquiry authorize AI calls?

No. Phone follow-up is a separate, optional choice on this form. Calls using an AI assistant require saved call consent and a configured service. Submitting this form does not enroll anyone in a homeowner campaign.

What happens after I submit?

Your inquiry is captured for review. David uses your business, market, campaign interest, and timing to plan a relevant response. A walkthrough is arranged after review; submitting does not make a purchase or book an appointment.

How is pricing determined?

Implementation and ongoing service are scoped to the selected campaigns, integrations, content, and operating responsibilities. Third-party subscriptions and usage are identified separately in the proposal.